![]() ![]() The focus of the campaign is that with American audiences increasingly splintered between hundreds of TV and radio channels, as well as and thousands of websites, direct mail sent to households could be the best way for small businesses to reach their customers. Yesterday, USPS launched a multi-channel advertising campaign to push the service particularly at small businesses that do not currently use the mail for advertising, or those that do not currently advertise at all.Īdvertising is appearing on TV, radio and in print publications, supported by a direct mail campaign, all funded from the USPS $100m annual advertising budget. The service was piloted successfully last year, generating $153m in revenue during 2011. The Every Door Direct Mail (EDDM) service allows businesses to easily pick local neighbourhoods or towns in which to deliver direct marketing materials to every home, without having to provide USPS with individual household addresses.īased on the 14.5-cent saturation mail postage rate, the EDDM service does away with the need for businesses to have permits to use the mail, uses web-based tools to determine how many mailpieces would be required and what the costs would be for a certain area, and offers information on local print service providers. The US Postal Service is mounting a major advertising campaign it hopes will propel its simplified addressing direct mail service into becoming a billion-dollar revenue generator.
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